Paid Media Campaign Executive

22 hours ago


Varanasi, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 10,00,000
Job Opportunity: Digital Marketing Specialist

We are seeking a skilled Digital Marketing Specialist to lead our paid media campaigns across various platforms.

Key Responsibilities:

  • Develop and execute comprehensive paid advertising strategies to drive campaign performance.
  • Conduct thorough keyword research, target audience analysis, and competitor benchmarking to optimize campaign effectiveness.
  • Monitor daily campaign performance and implement data-driven optimizations to improve clicks, conversions, and ROI.
  • Collaborate with creative teams to design and develop high-performing ad creatives, copies, and formats.
  • Work closely with cross-functional teams to ensure campaign alignment with business objectives.
  • Track, analyze, and report campaign performance with actionable insights to inform future marketing decisions.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2-4 years of experience in digital marketing or paid media advertising.
  • Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
  • Strong analytical and problem-solving skills.
  • Good understanding of digital marketing metrics (CTR, CPC, CPA, ROAS, etc.).
  • Ability to work on multiple campaigns and deliver results within deadlines.
  • Google Ads or Facebook Blueprint certifications preferred.

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