Digital Marketing Specialist

8 hours ago

Varanasi, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 40,00,000 - ₹ 60,00,000
Senior Digital Marketing Specialist

We are seeking a highly skilled and creative Senior Digital Marketing Specialist to develop and execute a comprehensive digital marketing strategy that drives engagement, builds brand awareness, and generates leads.

As a key member of our team, you will be responsible for creating and implementing a weekly content calendar that showcases our brand personality and resonates with our target audience. You will research and analyze trends in social media, identifying opportunities to create engaging content that aligns with our brand values.

Key Responsibilities:

  • Develop and execute a weekly content calendar that showcases the company's brand personality and resonates with the target audience.
  • Research and analyze trends in social media, identifying opportunities to create engaging content that aligns with the company's brand values.
  • Design and coordinate the creation of cost-effective and creative posts, including Reels, Stories, Carousels, and Memes.
  • Track performance metrics and refine strategies to optimize results, using data to inform decisions and drive growth.
  • Take initiative and ownership of your work, driving innovation and creativity in all aspects of digital marketing.

Requirements:

  • Strong understanding of social media platforms, including their unique features and best practices.
  • Excellent writing and communication skills, with the ability to craft compelling content that resonates with diverse audiences.
  • Proficiency in design tools such as Canva, Figma, or Photoshop, with the ability to create visually appealing graphics and videos.
  • Leadership energy and a willingness to take ownership of projects and initiatives.
  • A natural storyteller with a keen eye for detail and a passion for staying up-to-date on industry trends.

Benefits include:

  • Opportunity to work with a dynamic team and contribute to the growth and success of the company.
  • Professional development and growth opportunities.
  • Competitive compensation and benefits package.

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