Digital Marketing Specialist
6 days ago
We are seeking a highly skilled Digital Marketing Specialist to lead our online advertising efforts. In this role, you will be responsible for managing and optimizing paid search campaigns across Google Ads and Bing, as well as social media platforms like Facebook and Instagram.
Your primary focus will be on conducting target keyword research, creating effective ad copies, and structuring campaigns for maximum ROI. Additionally, you will be responsible for managing feed files, working with merchant centers, and executing shopping campaigns.
This is an excellent opportunity for someone who excels in analytical work, has strong problem-solving skills, and can communicate effectively with team members. You will be working closely with the team to ensure that all campaigns are running smoothly and efficiently.
Requirements:
- 4+ years of experience in PPC marketing (Google Ads & Facebook Ads)
- Familiarity with programmatic media buying would be advantageous
- Previous experience working with e-commerce setups would be preferred
- Strong analytical ability and data-driven decision-making skills
- Proficiency in Excel and other data analysis tools
- Excellent communication and interpersonal skills
- Able to learn quickly and adapt to new technologies
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