Senior Influencer Marketing Specialist

2 days ago

Bareilly, Uttar Pradesh, India beBeeInfluencer Full time ₹ 9,00,000 - ₹ 12,00,000
Senior Influencer Marketing Executive Opportunity

This is a senior role that requires the development and execution of influencer marketing campaigns. The ideal candidate will have a strong understanding of social media platforms and the ability to collaborate with influencers across YouTube, Instagram, and other relevant channels.

  • Influencer Outreach and Campaign Management:
    • The successful candidate will be responsible for identifying and managing influencers who align with our brand values and objectives.
    • Campaign execution will involve working closely with influencers to develop and execute seamless campaigns that meet our brand guidelines and performance optimization requirements.
  • Content Strategy and Execution:
    • The ideal candidate will work collaboratively with influencers to create authentic, engaging, and brand-aligned content that resonates with our target audience.
    • Content optimization will be key in ensuring that content meets campaign objectives and adheres to brand guidelines.
  • Data Analysis and Reporting:
    • The successful candidate will be responsible for tracking and analyzing campaign performance, including reach, engagement, and ROI metrics.
    • Actionable insights will be provided to inform future campaign decisions and optimize overall marketing strategy.
  • Cross-Functional Collaboration:
    • The ideal candidate will foster collaboration between cross-functional teams to ensure alignment with marketing objectives.
    • Effective coordination with agencies will be crucial in executing campaigns effectively and ensuring timely delivery of results.
  • Market Research and Trend Analysis:
    • The successful candidate will stay updated on the latest trends in influencer marketing and the beauty/wellness industry.
    • Market research and trend analysis will be used to inform influencer marketing strategies and stay ahead of the competition.

Requirements:

  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Experience: 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
  • Skills: Strong analytical skills, excellent communication and negotiation skills, proficiency in using influencer marketing tools, and passion for beauty, skincare, and wellness products.

Additional Requirements:

  • Strong Analytical Skills: Ability to analyze data and provide actionable insights.
  • Effective Communication: Excellent communication and negotiation skills.
  • Strategic Thinking: Ability to think strategically and develop effective influencer marketing strategies.

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