Senior Influencer Marketing Specialist

2 days ago

Bareilly, Uttar Pradesh, India beBeeInfluencerMarketing Full time ₹ 36,00,000 - ₹ 48,00,000

Job Role:

Influencer Marketing Professional

We are seeking a highly skilled and innovative influencer marketing specialist to join our team. This role is ideal for someone with a strong passion for influencer marketing who is eager to learn and grow in the field.

The successful candidate will be responsible for developing and executing influencer marketing campaigns, building relationships with influencers, and analyzing campaign performance to drive brand awareness and engagement.

Key Responsibilities:
  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms.
  • Network Development: Build and maintain a diverse network of micro, macro, and potentially mega influencers to align with our target audience and values.
  • Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Relationship Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data Analysis: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
  • Content Collaboration: Work closely with influencers to ensure content aligns with our brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.

Required Skills & Qualifications:

  • Experience: Proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Collaboration: Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
  • Proactivity: Ability to work independently, take initiative, and drive new ideas forward.

Preferred Skills:

  • Experience with influencer marketing platforms and tools.
  • Understanding of content creation and digital marketing.
  • Ability to manage large-scale campaigns and collaborate with global teams.
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