Influencer Marketing Data Specialist

3 weeks ago

Bareilly, Uttar Pradesh, India YAAP Full time

About Yaap:

YAAP is a new-age digital marketing, content & technology services company, operating in the fastest growing segment of the marketing and marketing services market. We are a unified, purely digital business, which disrupts the traditional model by bringing together data, AI-powered tech & content to deliver new-age creative solutions. We work with global, multinational, regional and local clients and for millennial-driven influencer brands in a 24-7 environment. We are Built for Now.

3 Best Things About Us:

  • We have been recognized as the "Great Place to Work" awarded for four consecutive years.
  • We empower you to create your own Moment of Truth.
  • We provide you with an opportunity to work with a proven, fast paced, growing content creation agency servicing some of the biggest brands in the region.

Could this be you?

We are looking for an analyst who can turn influencer marketing performance data into actionable insights. The ideal candidate will be comfortable working on multiple spreadsheets, with large datasets across social media platforms and campaign reports. You will play a critical role in measuring ROI, understanding audience impact, and guiding creative and strategic influencer decisions for our clients.

In this role you will

  • Collect, clean, and analyse influencer campaign data from multiple sources (Instagram, YouTube, TikTok, X, Meta Business Suite, affiliate dashboards, and third-party tools).
  • Prepare visually appealing Powerpoint presentations reflecting data, insights and analytics.
  • Identify high-performing influencers and trends across platforms to optimise future campaigns.
  • Work closely with strategy, account management, and creative teams to provide insights that shape influencer selection and content direction.
  • Build predictive models for influencer performance and audience impact.
  • Conduct competitive benchmarking and market analysis for influencer marketing campaigns.
  • Provide post-campaign analysis with clear storytelling (data → insights → recommendations).
  • Ensure accuracy and integrity of reporting through QA checks and best practices.

You have

  • Bachelor's degree in any relevant field.
  • 0-2 years of experience in data analysis (experience in influencer marketing, digital marketing, or media analytics is a big plus).
  • Excellent at MSExcel, MSPowerpoint and presentation skills.
  • Familiarity with influencer marketing tools.
  • Understanding of digital marketing metrics (CPM, CPC, CPA, ROI, ROAS).
  • Excellent communication and data storytelling skills.
  • Strong attention to detail and ability to work with multiple stakeholders.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As an Equal Opportunity Employer, Yaap Digital Private Limited does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability. Yaap Digital Private Limited complies with all applicable federal, state, and local laws pertaining to nondiscrimination and equal opportunity.

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