Strategic Media Planner

4 weeks ago


Mumbai, Maharashtra, India Nykaa Full time
About the Role

We are seeking a highly analytical and data-driven Strategic Media Planner to join our team at Nykaa. The ideal candidate will have extensive experience in media-management for ecommerce players, with a proven track record of delivering successful, result-oriented media campaigns.

The role requires a unique blend of creativity, strategic thinking, and agility to optimize plans and deliver results. As the primary point of contact managing Nykaa's media agency, you will be responsible for devising 360-degree media plans and investments for big-bet campaigns.

Key Responsibilities:
  • Evaluate investments on various national and regional media channels based on Nykaa's audience demographic and campaign objectives.
  • Plan media inventory and strategy to achieve aforementioned objectives.
  • Execute successful delivery of all media requirements (MRs) for respective channels.
  • Track results from media spends during and after campaigns, analyzing performance metrics and adjusting strategies to optimize results.
  • Interact with the media agency to map competitor campaigns, scope avenues for media-investments, and stay abreast with media innovations.
Requirements:
  • 6+ years of experience in media planning, preferably in a digital marketing environment.
  • Proven experience in 360-degree media management for brands, ideally in the ecommerce/retailer domain.
  • Ability to assess impact of spends, analyze data, and derive actionable insights and recommendations.
  • Excellent communication and interpersonal skills.

We offer a competitive salary of ₹12,00,000 per annum, along with opportunities for growth and professional development.



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