Head of Digital Media

3 weeks ago


Mumbai, Maharashtra, India FCB Kinnect Full time

About the Job

We are looking for an experienced Head of Digital Media to lead our digital media efforts. The successful candidate will have a proven track record in developing and executing comprehensive digital media strategies that drive impactful results.

Responsibilities

  • Develop and oversee digital media strategies that align with client objectives
  • Lead media planning for performance and brand campaigns, ensuring ROI-driven outcomes
  • Negotiate and execute high-ticket media buying deals with platforms and publishers
  • Leverage platform dashboards to analyze campaign performance, derive actionable insights, and optimize budgets for maximum efficiency and reach
  • Act as primary liaison for big-ticket clients, ensuring satisfaction, growth, and retention
  • Manage and expand affiliate networks to drive performance and sales
  • Lead high-stakes pitches for prospective clients, presenting innovative and data-driven strategies
  • Lead and inspire a high-performing team of media planners, buyers, and strategists

Requirements

  • 7+ years in digital media, with expertise in media planning, buying, and team management
  • Proven ability to lead and mentor larger teams in a fast-paced environment
  • Proficient in Meta Ads Manager, Google Ads, DV360, and other major platforms
  • Demonstrated success in leading and winning large-scale client pitches
  • Extensive experience with affiliate buying and handling high-value media closures
  • Strong ability to craft and execute ROI-focused media strategies
  • Experience managing and growing relationships with big-ticket clients
  • Excellent data analysis and reporting skills to optimize campaign performance
  • Exceptional interpersonal and communication skills to work across teams and departments

Salary Range: $120,000 - $180,000 per year, depending on experience



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