Head of Digital Media
3 weeks ago
About the Job
We are looking for an experienced Head of Digital Media to lead our digital media efforts. The successful candidate will have a proven track record in developing and executing comprehensive digital media strategies that drive impactful results.
Responsibilities
- Develop and oversee digital media strategies that align with client objectives
- Lead media planning for performance and brand campaigns, ensuring ROI-driven outcomes
- Negotiate and execute high-ticket media buying deals with platforms and publishers
- Leverage platform dashboards to analyze campaign performance, derive actionable insights, and optimize budgets for maximum efficiency and reach
- Act as primary liaison for big-ticket clients, ensuring satisfaction, growth, and retention
- Manage and expand affiliate networks to drive performance and sales
- Lead high-stakes pitches for prospective clients, presenting innovative and data-driven strategies
- Lead and inspire a high-performing team of media planners, buyers, and strategists
Requirements
- 7+ years in digital media, with expertise in media planning, buying, and team management
- Proven ability to lead and mentor larger teams in a fast-paced environment
- Proficient in Meta Ads Manager, Google Ads, DV360, and other major platforms
- Demonstrated success in leading and winning large-scale client pitches
- Extensive experience with affiliate buying and handling high-value media closures
- Strong ability to craft and execute ROI-focused media strategies
- Experience managing and growing relationships with big-ticket clients
- Excellent data analysis and reporting skills to optimize campaign performance
- Exceptional interpersonal and communication skills to work across teams and departments
Salary Range: $120,000 - $180,000 per year, depending on experience
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