Digital Media Marketing Specialist

2 weeks ago


Mumbai, Maharashtra, India Smart Source Full time
Job Description

At Smart Source, we are seeking a seasoned Digital Media Planner to join our team. This role requires at least 6-7 years of related performance marketing or paid acquisition experience in social and digital media.

Key Responsibilities:

  • Hands-on experience managing Google and social media platforms (Facebook, Instagram, LinkedIn, Twitter) campaigns and back-end campaign setup understanding.
  • A passion for marketing and staying up-to-date on industry trends, platforms, and changes.
  • Team-driven: creating and presenting campaign reports and new initiatives to internal teammates.
  • Deep understanding of the latest trends, challenges, and capabilities in direct buying display & retargeting fields.
  • Broad understanding of the programmatic media landscape, making targeting and tactical recommendations to accomplish various marketing goals.
  • Excellent cross-functional skills, especially influencing others.
  • Strong analytical ability and advanced Excel skills.
  • Analyzing performance data for optimizations.
  • Outstanding problem-solving skills and creativity.

Required Skills and Qualifications

Experience: At least 6-7 years in performance marketing or paid acquisition.

Education: Not specified.

Benefits

We offer competitive compensation and benefits, including an estimated salary of $120,000 per year based on market research and industry standards.



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