Strategic Marketing Operations Lead

2 weeks ago

Vizag, Andhra Pradesh, India beBeeExecutive Full time ₹ 12,00,000 - ₹ 20,00,000

We are seeking a dynamic, detail-oriented Senior Executive to manage operational aspects of brand & marketing.

Key Responsibilities:
  • Exhibitions and Trade Shows
    • Manage all administrative and logistical deadlines for exhibitions and marketing events.
    • Coordinate with cross-functional teams to gather product, branding, and technical information.
    • Ensure timely delivery of collaterals, booth materials, and samples to event locations.
    • Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC, in coordination with the sales and CRM teams.
  • Social Media Coordination
    • Act as liaison between company and external social media agency.
    • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.
    • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.
  • Marketing Finance Management
    • Track all marketing expenses and ensure adherence to allocated budgets.
    • Collaborate with finance team for processing invoices, vendor payments, and reconciliations.
    • Maintain updated records and reports on campaign spends and cost effectiveness.
  • Sales Collateral Development
    • Drive creation, review, and distribution of brochures, presentations, and product sheets.
    • Coordinate with design agencies, internal teams, and printers for timely execution.
    • Maintain repository of up-to-date marketing assets for sales team.
  • Vendor Relationship Management
    • Identify and evaluate vendors in key markets for printing, branding, gifting, and events.
    • Negotiate terms and ensure quality and timeliness of deliverables.
    • Maintain database of approved vendors with rate cards and service histories.
  • Brand Identity Implementation
    • Ensure consistent implementation of brand identity across all touchpoints and materials.
    • Review physical and digital branding at office premises, packaging, events, and collaterals.
    • Work with marketing leadership to audit and improve brand consistency.
  • Merchandise and Gifting
    • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
    • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.
  • Lead Monitoring and Coordination
    • Monitor and track incoming enquiries generated through social media, website, and digital campaigns.
    • Maintain accurate records of enquiries and coordinate timely follow-up with relevant sales teams.

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