Influencer Marketing Lead

2 days ago


Mumbai, Maharashtra, India beBeeInfluencer Full time ₹ 8,00,000 - ₹ 15,00,000
Lead Influencer Marketing Specialist

We are seeking a results-driven professional to spearhead influencer-led initiatives that amplify brand visibility, engagement, and measurable outcomes.

Key Responsibilities:
  • Design and execute data-driven influencer strategies aligned with business objectives.
  • Identify, categorize, and manage relationships with influencers across various levels.
  • Oversee end-to-end campaigns from briefing to performance analysis.
  • Evaluate authenticity, ensure brand safety, and optimize content for maximum impact.
  • Analyze KPIs, ROI, and provide actionable insights for campaign optimization.
  • Collaborate with internal teams to amplify campaigns via paid media channels.

Requirements:

  • Bachelor's degree in Marketing or Communications (Master's preferred).
  • Minimum 5 years of experience in influencer or social media marketing.
  • Strong understanding of influencer platforms, analytics tools, and CRM systems.
  • Exceptional communication, negotiation, and relationship-building skills.
  • Creative thinker with trend awareness and brand storytelling expertise.


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