Game Growth Strategist

2 days ago

Pune, Maharashtra, India beBeeAcquisition Full time ₹ 12,00,000 - ₹ 18,00,000

As a seasoned User Acquisition Specialist, you will play a pivotal role in driving scalable growth for our casual games portfolio. Your expertise will be instrumental in crafting and executing precision targeting, smart bidding, and relentless creative iteration strategies to deliver profitable results.

This is an exciting opportunity for a performance-driven professional with a sharp focus on Return on Ad Spend (ROAS) optimization. You will lead paid growth across multiple channels, ensuring every dollar spent translates into measurable revenue. Your analytical mindset, fluency in Excel, and experience with cohort models, CAC/LTV analysis, and predictive ROAS models will be invaluable assets in this role.

Key Responsibilities
  • Develop and manage campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin, and other high-performance ad networks.
  • Analyze deep-funnel metrics, such as payer conversion, ARPU, and LTV, to inform strategy adjustments.
  • Run sophisticated creative testing and iterate on high-performing ad types, including video, static, and playable ads.
  • Build robust attribution models using AppsFlyer, Adjust, or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
Requirements
  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
Bonus Points
  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
What We Offer
  • Competitive salary and equity package.
  • High ownership role focused on scaling games profitably.
  • Remote work environment with flexible hours.
  • Opportunity to work with a driven team that values experimentation and results.

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