Growth Specialist

1 day ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Overview
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Reliance Games is a leading game developer and publisher with over 500 million worldwide downloads. We are the largest IP game developer in India, and our studio leads the conceptualization, development, and P&L for all our titles.

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We have produced some of the biggest and best IP-based games in the world, collaborating with Hollywood studios like DreamWorks, Warner, Paramount, Sony, and others.

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Some of our most popular games include WWE Mayhem, American Dad Apocalypse Soon, Drone Shadow Strike, World Robot Boxing, Pacific Rim, and T20 Cricket Champions.

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The Role: As a UA Manager at Reliance Games, you will be responsible for growing and sustaining our live mobile game portfolio through data-driven user acquisition campaigns.

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Your focus will be on profitably scaling UA, ensuring every dollar spent translates into measurable growth, long-term player value, and ROI.

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Leverage the latest AI-powered tools and automation platforms to improve targeting, optimize bidding strategies, and scale creative testing at speed.

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Plan, launch, and manage performance-driven UA campaigns across Meta, Google UAC, TikTok, ASA, Unity, IronSource, Moloco, and regional partners.

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Monitor and analyze campaign performance using Appsflyer, Firebase, and internal dashboards, providing actionable insights.

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Collaborate with the Product and Live Ops teams to align UA spend with events, content updates, and monetization opportunities.

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Partner with the Creative/Art team to test and iterate high-volume ad creatives, driving incremental growth through structured creative testing.

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Conduct cohort analysis to evaluate performance across geos, channels, and audience segments.

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Generate clear reporting for stakeholders, communicating UA performance and learnings effectively.

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2–5 years' experience in UA marketing for mobile games with proven success in managing profitable campaigns.

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~ Strongly data-driven with excellent analytical skills — able to interpret campaign data, player funnels, and revenue metrics to guide decisions.

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~ Experience in creative testing at scale (20–50+ variations/month) and translating results into performance improvements.

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~ Proficiency in Excel/Google Sheets (pivot tables, formulas, data manipulation). SQL knowledge is a plus.

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~ Strong communicator, able to collaborate cross-functionally and present clear, data-backed insights.

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~ Passion for mobile games, live operations growth, and experimenting with AI-driven marketing strategies.

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Experience with IP-based titles (Sports, Kids, Entertainment, or Hollywood).

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Knowledge of ad monetization and cross-promotion strategies within live portfolios.

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