Growth Manager

1 day ago

Pune, Maharashtra, India beBeeUser Full time ₹ 60,00,000 - ₹ 1,01,00,000
Job Title:

Acquisition Specialist



About the Role:

As a key member of our team, you will be responsible for developing and executing data-driven user acquisition strategies to drive growth in our live mobile game portfolio.

Your focus will be on profitably scaling UA campaigns, ensuring every dollar spent translates into measurable growth, long-term player value, and ROI.

To achieve this, you will leverage the latest AI-powered tools and automation platforms to improve targeting, optimize bidding strategies, and scale creative testing at speed.

 

Key Responsibilities:
  • Plan, launch, and manage performance-driven UA campaigns across multiple channels and regions.
  • Optimize campaigns daily and weekly to achieve ROAS, ROI, and LTV targets.
  • Monitor and analyze campaign performance using various dashboards, providing actionable insights.
  • Collaborate with the Product and Live Ops teams to align UA spend with events, content updates, and monetization opportunities.
  • Partner with the Creative/Art team to test and iterate high-volume ad creatives, driving incremental growth through structured creative testing.
  • Conduct cohort analysis to evaluate performance across geos, channels, and audience segments.
  • Generate clear reporting for stakeholders, communicating UA performance and learnings effectively.
  • Stay ahead of industry trends, AI-driven UA technologies, and platform updates to ensure campaigns leverage the latest features and best practices.

 

Requirements:
  • 2–5 years' experience in UA marketing for mobile games with proven success in managing profitable campaigns.
  • Strongly data-driven with excellent analytical skills — able to interpret campaign data, player funnels, and revenue metrics to guide decisions.
  • Hands-on expertise with MMPs, Firebase, and ad platform dashboards.
  • Demonstrated ability to manage large UA budgets profitably across multiple channels and regions.
  • Experience in creative testing at scale (20–50+ variations/month) and translating results into performance improvements.
  • Proficiency in Excel/Google Sheets (pivot tables, formulas, data manipulation). SQL knowledge is a plus.
  • Strong communicator, able to collaborate cross-functionally and present clear, data-backed insights.
  • Passion for mobile games, live operations growth, and experimenting with AI-driven marketing strategies.

 

Nice to Have:
  • Familiarity with ASO and organic uplift strategies.
  • Experience with IP-based titles (Sports, Kids, Entertainment, or Hollywood).
  • Knowledge of ad monetization and cross-promotion strategies within live portfolios.

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