Product Category Leader

2 days ago

Pune, Maharashtra, India beBeeCategory Full time ₹ 75,00,000 - ₹ 99,99,999
Job Title: Product Category Leader

At our organization, we are seeking a highly skilled Product Category Leader to drive the success of our Footwear category. This role is pivotal in driving growth through innovation, range optimization, and strategic vendor partnerships.

Key Responsibilities:

  • Category Growth: Develop a competitive and customer-relevant footwear assortment that aligns with market trends and customer preferences.
  • Seasonal Planning: Plan product launches ahead of seasons, ensuring timely execution of collections that meet seasonal demands.
  • Collaboration: Work closely with planning teams to create assortments that balance style, price, and functionality for various consumer segments.
  • Continuous Improvement: Incorporate feedback from planning, retail operations, and customer insights to refine the range continuously.
  • Vendor Management: Select product lines considering materials, design elements, comfort features, price points, and value propositions.

Market Focus and Strategy:

  • Customer Understanding: Translate customer behavior, aspirations, activity-based requirements, and lifestyle trends into category offerings.
  • Competitor Analysis: Conduct regular competitor analysis to stay informed of market pricing, offers, and assortment strategies.
  • Product Development: Collaborate with designers and influence the creative process with data-backed insights.
  • Post-Launch Performance: Lead post-launch performance analysis, identify gaps, and implement corrective measures quickly.

Vendor Partnerships:

  • Long-Term Partnerships: Build and nurture long-term partnerships with footwear vendors and manufacturers.
  • Alternative Vendors: Develop a pipeline of alternative vendors to safeguard supply and enable category scalability.
  • Vendor Orientation: Orient vendors about company expectations regarding design, quality, sustainability, and delivery schedules.
  • Vendor Evaluation: Provide inputs for vendor evaluation based on quality, pricing, capacity, and reliability.

Financial Acumen:

  • Open-to-Buy (OTB) Budget: Manage and optimize the OTB budget for the Footwear category ensuring maximum ROI.
  • Costing and Pricing Strategies: Analyze costing structures, pricing strategies, and margin behavior to guide commercial decision-making.
  • Negotiations: Lead vendor negotiations to achieve favorable commercial terms without compromising product quality.

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