Marketing Strategy Specialist

2 weeks ago


Mumbai, Maharashtra, India UPHILL HR Services Full time

**Company Overview:** UPHILL HR Services is a direct-to-consumer brand that specializes in developing innovative educational products and games. Our mission is to build a truly global brand from India, with a vision of reaching a worldwide audience.

We have achieved significant milestones in our journey so far, including becoming the No 1 Rank on Amazon USA across all Toys & Games, selling 3,000,000 units across20+ countries, and achieving profitability while being highly capital efficient. We have also been featured in the Inc42 top 10 EdTech startups to watch out for in 2021 and raised our seed round in 2019 from Sequoia Capital.

**Job Description:** As a Performance Marketing Manager, you will play a key role in building and implementing a robust performance marketing strategy across various channels such as Marketplaces and D2C. Your responsibilities will include delivering ROI & revenue targets for your regions, identifying competitors and evaluating their strategies, establishing processes for monitoring and optimization, and working cross-functionally to enable data-driven decisions.

**Required Skills and Qualifications:** To succeed in this role, you should have strong analytical and problem-solving skills, minimum 3/4 years of experience in Performance Marketing, hands-on knowledge of Amazon Advertising (AMS), Google Ad-words, Meta Ads, proficiency in Excel and PowerPoint, demonstration of initiative and self-driven attitude, and fluent Communication Skills (Written and Verbal).

**Estimated Salary:** Based on industry standards and market research, we estimate the salary for this role to be around $120,000 per annum, depending on qualifications and experience.



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