Digital Marketing Specialist

2 days ago


Mumbai, Maharashtra, India LovePangolin Full time

We are seeking a highly skilled Digital Marketing Specialist to join our team at LovePangolin. Based in Lower Parel, Mumbai, this role involves managing our social media presence and influencer collaborations to enhance brand awareness, engagement, and drive sales.

The ideal candidate will have a strong understanding of social media platforms, influencer marketing, and a passion for fashion. Key responsibilities include content creation and curation, community management, social media strategy, performance analysis, and collaboration with other teams.

For this position, we estimate an annual salary of ₹850,000 - ₹1,100,000 based on industry standards and the cost of living in Mumbai. This figure is exclusive of benefits and bonuses.

To succeed in this role, you should possess excellent written and verbal communication skills, creative thinking, and a keen eye for aesthetics and detail. Proficiency in social media management tools and experience with analytics tools are also essential.

As a Digital Marketing Specialist, you will be responsible for developing and executing social media strategies that drive brand awareness, engagement, and conversions. You will also track and analyze the performance of social media campaigns using metrics such as engagement, reach, follower growth, and conversions.

Influencer marketing is another crucial aspect of this role. You will identify and collaborate with influencers who align with our brand values and aesthetic across various social media platforms. Your task will be to plan, execute, and manage influencer marketing campaigns, from concept development to final reporting.

This role requires a Bachelor's degree in Marketing, Communications, Fashion, or a related field, and 1-3 years of experience in social media and influencer marketing, preferably within the fashion industry.



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