Digital Marketing Strategist
2 weeks ago
Job Overview:
">We are seeking a highly motivated and detail-oriented Digital Marketing Strategist to join our team. The ideal candidate will have 1+ years of hands-on experience in managing paid campaigns on platforms like Google Ads and Meta Ads.
">Key Responsibilities:
">- Campaign Management: Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
- Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
- Optimize ad copy, creative, and landing pages for higher click-through rates and conversions.
Performance Analysis and Reporting:
">Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROAS, and prepare detailed reports.
">Use analytics tools (e.g., Google Analytics, Meta Business Suite) to track performance and derive actionable insights.
">Recommend and implement data-driven optimizations to achieve campaign goals.
">Budget Management:
">Manage and allocate budgets effectively across campaigns to maximize ROI.
">Provide accurate forecasting and ensure campaigns stay within budgetary constraints.
">Collaboration and Communication:
">Work closely with the design, content, and marketing teams to align ad creative with campaign objectives.
">Communicate campaign strategies, performance, and improvements to stakeholders in a clear and concise manner.
">Required Skills & Qualifications:
">Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
">1+ years of proven experience managing Google Ads and Meta Ads campaigns.
">Strong knowledge of PPC advertising strategies, bid management, and audience targeting.
">Experience with analytics and performance tracking tools like Google Analytics, Meta Ads Manager, and related software.
">Excellent analytical skills with the ability to interpret data and make strategic recommendations.
">Strong organizational and time management skills, capable of managing multiple campaigns simultaneously.
">Salary:
">The estimated salary for this role is ₹800,000 - ₹1,200,000 per annum, depending on experience.
">Why Join Us?
">Competitive salary with growth opportunities based on performance.
">Work in a dynamic and collaborative environment where your contributions make a tangible impact.
">Exposure to innovative campaigns and technologies to advance your career in digital marketing.
">Opportunities for professional development through training and certifications.
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