Digital Marketing Strategist

2 weeks ago


Bareilly, Uttar Pradesh, India CELESTIAL IT VERSE PRIVATE LIMITED Full time

Job Overview:

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We are seeking a highly motivated and detail-oriented Digital Marketing Strategist to join our team. The ideal candidate will have 1+ years of hands-on experience in managing paid campaigns on platforms like Google Ads and Meta Ads.

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Key Responsibilities:

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  • Campaign Management: Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
  • Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
  • Optimize ad copy, creative, and landing pages for higher click-through rates and conversions.
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Performance Analysis and Reporting:

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Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROAS, and prepare detailed reports.

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Use analytics tools (e.g., Google Analytics, Meta Business Suite) to track performance and derive actionable insights.

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Recommend and implement data-driven optimizations to achieve campaign goals.

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Budget Management:

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Manage and allocate budgets effectively across campaigns to maximize ROI.

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Provide accurate forecasting and ensure campaigns stay within budgetary constraints.

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Collaboration and Communication:

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Work closely with the design, content, and marketing teams to align ad creative with campaign objectives.

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Communicate campaign strategies, performance, and improvements to stakeholders in a clear and concise manner.

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Required Skills & Qualifications:

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Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.

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1+ years of proven experience managing Google Ads and Meta Ads campaigns.

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Strong knowledge of PPC advertising strategies, bid management, and audience targeting.

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Experience with analytics and performance tracking tools like Google Analytics, Meta Ads Manager, and related software.

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Excellent analytical skills with the ability to interpret data and make strategic recommendations.

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Strong organizational and time management skills, capable of managing multiple campaigns simultaneously.

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Salary:

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The estimated salary for this role is ₹800,000 - ₹1,200,000 per annum, depending on experience.

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Why Join Us?

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Competitive salary with growth opportunities based on performance.

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Work in a dynamic and collaborative environment where your contributions make a tangible impact.

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Exposure to innovative campaigns and technologies to advance your career in digital marketing.

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Opportunities for professional development through training and certifications.



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