Field Marketing Director

1 week ago

Gurgaon, Haryana, India beBeeMarketing Full time

Job Title

  • Cvent is seeking a Team Lead to drive and execute marketing campaigns for the APAC region, promoting Hospitality Cloud solutions for hotels and destinations.
  • This role requires collaboration with regional and global marketing teams, working closely with sales counterparts to land effective marketing programs in the region.
  • The ideal candidate will have B2B marketing experience in technology or hospitality sectors, with a strong track record in multi-channel marketing, campaign execution, and lead generation.
  • You should be creative, data-driven, and skilled in using marketing automation platforms, digital channels, and event marketing strategies to support business growth.

In This Role, You Will:

  • Campaign Strategy & Execution: Plan and execute integrated, multi-channel marketing campaigns to drive demand, generate leads, and build brand awareness for Cvent's Hospitality Cloud in APAC.
  • Localize and adapt global campaigns to fit regional market needs and preferences.
  • Collaborate with sales teams to optimize the lead handoff process and support conversion goals.
  • Curate and localize marketing content (emails, landing pages, sales collateral) for regional audiences.
  • Plan and promote webinars, online demos, and virtual events through relevant marketing channels.
  • Support physical events and trade shows by creating marketing collaterals and driving attendance.
  • Collaborate with industry partners to run joint campaigns in the region.
  • Collaboration & Stakeholder Management
    • Work closely with sales teams to ensure seamless lead follow-up and pipeline acceleration.
    • Collaborate with global marketing teams to align strategies, share insights, and adopt best practices.
    • Manage relationships with third-party vendors and agencies to enhance campaign execution.

Here's What You Need:

  • 5-6 years of experience in B2B marketing, ideally in technology or hospitality industries.
  • Proven expertise in campaign management, lead generation, and digital marketing.
  • Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
  • Strong content marketing skills, including email marketing, landing page optimization, and sales collateral creation.
  • Excellent stakeholder management skills, with the ability to collaborate with cross-functional and remote teams.
  • Exceptional written and verbal communication skills to optimize campaign content.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Proficiency in MS Office Suite (Excel, Outlook, Word, PowerPoint).
  • Preferred Qualifications: Experience in travel, travel technology, or hospitality marketing.
  • Familiarity with APAC market trends and customer preferences.
  • Experience running partner marketing campaigns in collaboration with external organizations.

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