
Digital Media Specialist
21 hours ago
**Job Description:**
As a seasoned social media professional, you will be responsible for leading our online presence across various platforms. Our mission is to empower women through our brand's vision and business goals.
Your key responsibilities will include developing and executing a content strategy that aligns with our brand's objectives. This involves planning and overseeing the creation of engaging content tailored for each platform, including Instagram, Pinterest, and other relevant channels.
You will also ideate, plan, and execute high-impact digital campaigns that drive brand awareness, engagement, and sales. Additionally, you will foster an active and engaged community by responding to comments and collaborating with influencers.
Responsibilities also include copywriting for social media and other channels, as well as tracking and analyzing performance metrics, optimizing content, and implementing insights for better results. Staying updated on social media trends, algorithm changes, and industry best practices is crucial in this role.
**Required Skills and Qualifications:**
To succeed in this role, you should have a minimum of 2-3 years of experience in social media management, digital marketing, or content strategy. An excellent understanding of social media, audience community, trends, etc., is essential. You must be able to ideate and execute creative, trend-driven content, as well as run and manage digital campaigns (organic & paid).
Hands-on experience with social media analytics tools and data-driven decision-making is also required. A strong aesthetic sense and understanding of fashion branding are desirable skills.
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