
Digital Media Campaign Specialist
5 days ago
We are an integral part of a global media and advertising group, one of the largest in the world. Our branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. We play a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services.
This is an exciting opportunity to be part of a growing team that setup and execute digital media campaigns using ad servers like Google Campaign Manager 360, Ad Form, Flashtalking etc. The ideal candidate will guide the team to maintain the quality of work rendered by them, closely monitor the day-to-day operations and identify potential gaps in the process. They will also troubleshoot campaign tracking issues across platforms / Ad-tech and proactively come up with solutions.
The successful candidate will have
- A full-time graduate degree (mandatory)
- 5 to 7 years of experience in managing digital media campaigns across various channels
- Extensive knowledge of ad serving technology tools and campaign management workflows, with a minimum of 1 year of experience using the CM 360 ad server
- Solid understanding of various third-party tag specifications and ad verification tools such as IAS and DoubleVerify
- Strong individual contributor who is also a collaborative team player
- Excellent analytical skills, with the ability to solve problems and translate analysis and insights into actionable business strategies
- Outstanding written and verbal communication skills
- Exceptional attention to details and recognized as a subject matter expert
We value diversity and inclusivity in the workplace and strive to create a culture that fosters growth and learning. If you are looking for a challenging role that offers opportunities for professional development, we encourage you to apply.
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