Digital Media Campaign Lead

2 days ago


Mysore, Karnataka, India beBeePerformance Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Title:

A Performance Marketing Specialist is sought to lead paid media campaigns across digital platforms.

Key Responsibilities:
  • Plan, execute and optimize paid campaigns on Google Ads, Meta Ads Manager and other platforms.
  • Monitor key performance indicators such as cost per click, cost per acquisition, conversion rate and return on ad spend.
  • Conduct keyword research, competitor analysis and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies and targeting strategies.
Required Skills:
  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads and ads.
  • Proficiency in campaign optimization and conversion tracking.
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.
Preferred Qualifications:
  • Google Ads and Meta Blueprint certifications.
  • Experience in agency environments with multi-client campaign management.
  • Familiarity with programmatic ads and marketing automation tools.


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