Programmatic Media Executive

2 days ago

Mysore, Karnataka, India beBeeDigital Full time ₹ 1,20,00,000 - ₹ 1,80,00,000
Programmatic Media Buyer

We are seeking a skilled professional to lead our programmatic media buying efforts.

Key Responsibilities:

  1. Media Strategy: Develop and implement comprehensive digital marketing roadmaps involving DV360 for clients, focusing on awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. App Campaign Management: Manage app campaigns on DV360, optimizing for reach, install, and conversion. Ensure seamless integration of App Analytics platforms with DV360.
  3. Ad Tag Creation: Design and create different ad tags and floodlight tags in CM/DV360 to track campaign conversions, audience activity, and integrate various platforms for importing/exporting audiences and conversions.
  4. Collaboration: Collaborate with internal teams to complete tracking mechanism implementations.
  5. Campaign Structure: Perform client account management responsibilities related to display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platforms.
  6. Account Monitoring: Monitor accounts daily and monthly, analyzing budget caps, campaign pacing, lost bidding, impression share, and other essential metrics to execute optimization strategies.
  7. Creative Support: Provide support to creative design teams with ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  8. Client Communication: Communicate with clients/POC to maintain campaign achievements aligned with predefined goals.
  9. Reporting: Generate relevant reports at three stages of the campaign: before, during, and after auditing advertising accounts to identify gaps in existing structures and targeting.
  10. Programmatic Campaign Planning: Plan, execute, and manage programmatic campaigns.
  11. Digital Performance Analysis: Understand performance across digital channels.
  12. Performance-Based Campaigns: Preferably worked on performance-based campaigns.

Primary Skills:

  1. Programmatic Buying: Intermediate level
  2. DV 360 Experience: Required
  3. DV 360 Certification: Mandatory

Secondary Skills:

  1. Google Campaign Manager: Intermediate level
  2. Marketing: Essential

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