Leading Brand Strategist

20 hours ago

Kolkata, West Bengal, India beBeeStrategist Full time US$ 1,50,000 - US$ 2,00,000
Job Title: Associate Director

The role of Associate Director involves leading the development and execution of brand strategies for university campuses in India. The primary objective is to create a distinctive brand identity, shape perceptions, and drive enrollment.

About the Role

This position combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

Key Responsibilities:
  • Develop and own a composite brand strategy that balances global equity with unique positioning in the Indian market.
  • Build a scalable brand architecture that supports multiple academic programs and audiences.
  • Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
Marketing Strategies:
  • Design and manage large-scale influencer marketing campaigns with high-authority influencers, education YouTubers, and subject-matter influencers.
  • Build a student ambassador network on college campuses, student clubs, and faculty champions to organically amplify brand stories.
  • Lead partnerships with credible voices in education and youth media to elevate trust and authenticity.
Digital Brand Campaigns:
  • Conceptualize and execute digital-first brand campaigns across platforms like YouTube, Meta, etc.
  • Lead campaign planning and messaging for paid digital media — integrated across video, display, social, and content formats.
  • Champion creative experimentation in digital — from brand films and reels to interactive storytelling.
Content Marketing:
  • Build and lead the content marketing strategy to engage prospects and build brand equity over time.
  • Develop high-impact content formats: blogs, articles, newsletters, student/faculty stories, and thought leadership pieces.
  • Collaborate with admissions, academic, and digital teams to ensure content aligns with student journeys and application cycles.
Brand Impact Measurement & Insights:
  • Define KPIs and establish brand health tracking mechanisms to continuously assess brand equity, recall, and sentiment.
  • Commission qualitative and quantitative research (student insights, competitor scans, perception studies) to track brand awareness, recall, consideration, preference, and NPS.
Internal Brand Alignment:
  • Drive internal brand onboarding for faculty, staff, and operations — ensuring cultural alignment and brand advocacy.
  • Equip all departments with toolkits and training to live and represent the brand consistently.
Required Qualifications & Experience:
  • 10–12 years in brand, marketing, or creative leadership roles — ideally in education, youth brands, omni-channel brands with experience targeting Gen Z.
  • First-hand experience building brands in the Indian market through brand positioning, messaging, and effective customer segmentation.
  • Demonstrated success building and launching new brands, including ATL/BTL, digital.
  • Proven experience driving large-scale impact through influencer campaigns.
  • Proven experience in content marketing, digital storytelling, and managing cross-platform campaigns.
  • Strong understanding of media planning, agency collaboration, and cross-cultural communication.
  • Experience leading website development and digital brand platforms.
  • Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.

Join a collaborative, inclusive, and growth-oriented environment where you'll make a meaningful impact by supporting learners globally.

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