Achieve Digital Excellence

4 days ago

Bengaluru, Karnataka, India beBeeMarketer Full time ₹ 8,00,000 - ₹ 15,00,000
Performance Marketing Specialist

Gabit is a digital health and wellness platform dedicated to empowering individuals to live healthier and longer lives. Our mission is rooted in the interconnectedness of health, leveraging key pillars – nutrition, fitness, sleep, mental wellness, and skincare.

The platform offers personalized nutrition and fitness programs designed to achieve specific health goals such as weight loss and managing chronic conditions like pre-diabetes, diabetes, and gut health. Additionally, it features fitness wearables and science-backed skincare products that help users enhance their overall well-being.

About the Role:

This role involves expanding Gabit's digital footprint by implementing cutting-edge performance marketing strategies to achieve and exceed targeted objectives.

The successful candidate will leverage expertise in Amazon Ads and other e-commerce platforms to optimize campaigns, maximize ROI, and drive quality traffic and conversions globally.

Key Responsibilities:

  • Develop strategic advertising campaigns tailored to business objectives, target audience, and budget allocation
  • Conduct thorough keyword and audience research to identify opportunities for campaign optimization
  • Set up, manage, and optimize Amazon ads campaigns across Amazon, both domestic and international platforms
  • Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and adjust strategies accordingly to meet or exceed KPIs
  • Analyze campaign performance data using Analytics and other reporting tools
  • Generate reports outlining key findings, trends, and actionable recommendations for continuous improvement

Requirements:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field with at least 2 years of relevant work experience
  • In-depth knowledge of Amazon ads, including campaign setup, optimization techniques, and audience targeting
  • Proficiency in data analysis tools such as Google Analytics, Facebook Analytics, or similar platforms
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and stakeholders

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