Senior Growth Manager

2 days ago

GTB Nager, India beBeeGrowth Full time ₹ 17,68,000 - ₹ 24,59,500

Job Overview

We are seeking a highly skilled and experienced Growth Manager to join our team. This role will be responsible for driving growth of lending business, APP growth, customer retention, up-sell/x-sell of products, with a key focus on funnel management, acquisition costs, and PnL of the business.

The successful candidate will have a proven track record in digital growth, app marketing, or product growth roles and will be able to develop and execute comprehensive product marketing strategies to drive X-Sell/Up-Sell of various financial products.

Key Responsibilities

  • Growth Marketing Strategy & Execution
    • Develop and execute compelling product marketing strategies to drive X-Sell/Up-Sell of various financial products.
    • Craft clear and compelling product messaging and positioning for the products/services, ensuring consistent and effective communication across all marketing channels.
    • Leverage digital marketing channels, social media, and other platforms to enhance brand visibility, engage the target audience, and drive higher customer acquisition.
  • Monetization & P&L Management
    • Accountable for PnL as a part of the Annual Operating Plan for few categories.
    • Identify levers/initiatives to grow the category within the target PnL.
    • Manage the marketing budget across channels and ensure blended CAC is within the target range.
  • Customer Lifecycle Management
    • Maximizing the customer lifetime value by managing the lifecycle & increasing retention.
    • Increase the X-Sell ratio for both the Credit & Fee products.
    • Monitor funnel metrics (CTR, Reach & Conversion rate) and implement growth hacks through optimizing user experience, content, messaging, and communication optimization to reduce leakages in the funnel.

Required Skills and Qualifications

  • 7-8 years of post-MBA experience in a digital tech company working in digital growth, app marketing, or product growth role.
  • Must have knowledge of the following tools: WebEngage/MoEngage/Clevertap, Adobe/Google Analytics, Google Playstore/Firebase etc., SQL, Tableau etc.

Benefits

  • Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns.
  • Knowledge of end-to-end campaign management on CDP tools like webengage & performance management.
  • Experience in running loyalty & referral programs along with its PnL management.

Others

  • Ability to effectively communicate across stakeholders across functions and positions.
  • Strong Analytical Skills & business acumen.

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