Digital Product Growth Manager

2 days ago


GTB Nager, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,10,00,000
Job Opportunity

Drive business expansion through effective marketing strategies and customer engagement.

Key Responsibilities:
  • Develop comprehensive product growth plans to increase sales and customer retention.
  • Craft compelling product messaging and positioning for various financial products.
  • Leverage digital channels, social media, and other platforms to enhance brand visibility and drive customer acquisition.
  • Collaborate with stakeholders to identify growth opportunities and develop data-driven insights and recommendations.
  • Manage the marketing budget across channels and ensure cost-effectiveness.
  • Design and optimize loyalty programs to increase user retention and repeat usage.
  • Track and analyze user behavior to enhance reward mechanisms and incentives.
  • Use performance tracking tools like Webengage and firebase to measure campaign effectiveness.
  • Present detailed reports on KPIs and strategic recommendations to senior leadership.
  • Conduct A/B testing to optimize user journeys and conversion funnels.
Qualifications
  • 7-8 years of post-MBA experience in digital growth or product growth roles.
  • Proficiency in tools like WebEngage/MoEngage/Clevertap, Adobe/Google Analytics, Google Playstore/Firebase, SQL, Tableau, etc.
Work Experience
  • Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns.
  • Ability to effectively communicate across stakeholders and functions.
  • Strong Analytical Skills & Business Acumen.


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