Retention and Loyalty Specialist

4 days ago

Mangalore, Karnataka, India beBeeEngagement Full time ₹ 12,34,000 - ₹ 16,44,500

Job Overview

We're seeking a seasoned Engagement Manager to spearhead user retention and loyalty initiatives.

This role converges marketing, product, and analytics—tasking the successful candidate with crafting strategies that amplify app usage, session time, and repeat behavior among our existing user base.

You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that convert transacting users into long-term brand advocates.

  • Design and execute app engagement strategies that boost DAU, MAU, and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Drive Referral programs with the user base and employees to increase top funnel and create a new acquisition channel.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.

Key Responsibilities:

  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.

Required Skills and Qualifications:

  • Previous BFSI and Fintech exposure.
  • 3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.

Benefits:

  • Increase in returning user base and app re-engagement rates.
  • Consistent improvement in DAU, MAU, and session time.

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