
Drive Customer Success
1 week ago
Customer Relationship Management Specialist
We are seeking a skilled Customer Relationship Management (CRM) Specialist to join our team. In this role, you will play a crucial part in enhancing customer engagement, retention, and revenue growth by optimizing the CRM system.
Your primary responsibilities will include:
- Managing and Optimizing CRM Platforms
You will configure, manage, and continuously improve CRM functionalities to align with organizational objectives.
- Maintaining Data Integrity & CRM Hygiene
You will ensure that customer and lead data remains accurate, updated, de-duplicated, and secure.
- Lead Management & Automation
You will establish efficient processes for capturing leads, tracking interactions, assigning leads using automation features, and nurturing them through the sales funnel.
- Cross-Functional Coordination
You will collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies.
- Training & Support
You will train internal users on best practices for using the CRM system and offer ongoing troubleshooting and support.
- Reporting & Analytics
You will monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value.
- Customer Journey Strategy
You will develop customer journey maps and targeted campaigns using behavior tracking and scoring mechanisms.
- Compliance & Security
You will ensure CRM operations comply with data privacy regulations and internal security best practices.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, IT, or related field.
- 2-4+ years of experience managing CRMs or sales operations; experience with our CRM system is an advantage.
- Proficiency in CRM platforms and workflow automation; familiarity with our CRM system is highly preferred.
- Strong analytical and data-driven decision-making ability.
- Excellent communication, training, and cross-team collaboration skills.
- Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.
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