Senior Fintech Growth Strategist

5 days ago

Kanpur, Uttar Pradesh, India beBeeGrowth Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

Role Overview

We are seeking a seasoned Growth Functional Leader to spearhead our efforts in accelerating user acquisition, engagement, and retention across our fintech products.

Key Responsibilities:

  • Growth Strategy Development: Develop and implement holistic growth strategies for our portfolio covering various acquisition and engagement channels including:
    • Fintech mobile apps
    • Website platforms
  • Responsibility for delivering month on month Personal Loan Volumes
  • Stakeholder Management: Manage and coordinate with key platform partners such as Google and Meta to optimize growth campaigns, platform integrations, and new feature launches.
  • Experimentation & Innovation: Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta.
  • Cross-functional Collaboration: Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly.
  • Leadership & Mentorship: Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • A deep understanding of consumer acquisition, consumer journey and consumer interaction with digital apps
  • 6- 8 years of experience in growth marketing, preferably in the fintech, or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Proven track record of managing complex projects and stakeholder relationships effectively.
  • Expertise in agile project and sprint management methodologies.
  • Demonstrated success in devising and executing growth strategies that leverage app and web platforms.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.

Preferred Skills:

  • Experience in Personal Loan monetization is preferable.
  • Familiarity with fintech products, regulatory environments, and customer behavior.
  • Hands-on experience with growth-related tools and platforms
  • Strong knowledge of programming/scripting for data analysis (Python, R) is a plus.
  • Ability to thrive in a fast-paced, ambiguous startup environment.

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