Strategic Marketing Consultant

5 days ago

Bharatpur, Rajasthan, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 2,50,00,000

Job Summary

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We are seeking a seasoned professional to lead our Marketing Mix Modelling efforts. As a Manager Consulting, you will be responsible for driving strategic marketing initiatives and providing expert analysis to inform business decisions.

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Key Responsibilities

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  • Act as the primary point of contact for client engagements involving MMM.">
  • Develop customized modelling approaches based on clients' business challenges, marketing strategies, and objectives.">
  • Translate analytical results into actionable recommendations for media planning and budget allocation.">
  • Lead the design, development, and validation of MMM using econometric/statistical tools (e.g., regression models, time-series analysis).">
  • Analyse historical media and sales data to identify key drivers of performance.">
  • Provide scenario analysis and media optimization insights to guide marketing decisions.">
  • Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.">
  • Manage multiple projects simultaneously, prioritizing tasks and meeting deadlines while maintaining high-quality deliverables.">
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Requirements

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To succeed in this role, you should have:

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  • 8-10 years of experience in marketing analytics or a related field.">
  • Proven expertise in marketing mix modelling and statistical analysis.">
  • Strong communication and project management skills.">
  • The ability to work independently and collaboratively as part of a team.">
  • Familiarity with industry-standard software and tools.">
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What We Offer

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As a valued member of our team, you can expect:

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  • A competitive salary and benefits package.">
  • Opportunities for career growth and professional development.">
  • A dynamic and supportive work environment.">
  • The chance to work on challenging projects and make a meaningful impact.">

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