Marketing Lead

3 days ago

Bharatpur, Rajasthan, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

Job Title:

Brand Marketing Professional

Are you a strategic thinker with a passion for building brands? Do you have a talent for developing and executing comprehensive marketing strategies that drive growth?

We are seeking a skilled Brand Marketing Specialist to join our team. The ideal candidate will have a strong understanding of brand management principles, digital marketing trends, and social media platforms.

Key Responsibilities:

  • Develop and execute comprehensive brand marketing strategies, including campaign planning, execution, and evaluation.
  • Manage all social media platforms, creating engaging content and scheduling posts to maximize reach and engagement.
  • Serve as the primary point of contact for external agencies and consultants, ensuring brand consistency in designs, content, and paid media creatives.
  • Conduct daily analysis using data from Meta, Google, and other analytics platforms to track key performance indicators (KPIs) and prepare performance reports.
  • Maintain and allocate paid media budgets, collaborating with hired agencies on keyword research and SEO blog approvals.
  • Update and manage product content on our websites to ensure it is accurate and engaging.
  • Create basic in-store content and marketing materials to enhance the customer experience.

Requirements:

  • Minimum 2-3 years of experience in brand marketing or a similar role.
  • Proven experience managing social media accounts and paid media campaigns.
  • Strong understanding of brand management principles and digital marketing trends.
  • Excellent written and verbal communication skills.
  • Ability to work both independently and collaboratively with agencies and internal teams.

Preferred Qualifications:

  • Experience with SEO best practices and keyword research.
  • Proficiency with analytics tools (e.g., Google Analytics, Meta Business Suite).
  • Experience in a B2C or retail environment.

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