Marketing Strategic Innovator

2 weeks ago


Bengaluru, Karnataka, India beBeeInnovation Full time ₹ 12,00,000 - ₹ 20,00,000
Job Overview:

The role of a Manager Marketing Innovation involves building and managing a long-term innovation pipeline, aligned with business objectives. This position drives product innovation, consumer-centric strategies, and market expansion to strengthen the company's presence.

  • Growth opportunities are identified through geographic expansion, range extension, and new product launches.
  • The stage-gate innovation process is followed, with the individual acting as a business custodian throughout.
  • Launch and sustenance plans for pilots are created and implemented.
  • Profit and loss statements (P&L), advertising and promotional (A&P) plans, and 360-degree marketing plans are owned for new launches.
  • Top-line, bottom-line, and inventory/working capital objectives are delivered.
  • Successful pilots are scaled up and transitioned to category teams.
  • NPD performance is analyzed and recommendations are made for next steps (strengthen/scale/exit).


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