Digital Growth Specialist

4 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 30,00,000 - ₹ 60,00,000
Job Title: Digital Marketing Strategist

We are seeking a skilled professional who can drive organic growth through search engine optimization.


About the Role:

  • E-commerce and fashion SEO specialists will optimize product, category, and landing pages to improve qualified traffic and conversions.
  • Product title optimization involves creating SEO-friendly titles that align with both search intent and fashion relevance.
  • Shopify SEO mastery is required to leverage apps, themes, and custom settings for improved crawlability, site structure, and SEO health.
  • Keyword research involves conducting in-depth analysis of fashion-focused keywords, covering seasonal trends, new launches, and competitor gaps.
  • Answer engine optimization (AEO) requires structuring content to appear in featured snippets, People Also Ask (PAA), and voice search results.
  • GEO and hyperlocal SEO strategies must be implemented to improve visibility in key Tier 1, 2 & 3 markets.
  • On-page SEO includes optimizing meta tags, headers, alt tags, URLs, internal linking, and structured data.
  • Technical SEO collaboration with developers is necessary to ensure mobile-first indexing, page speed, schema markup, crawl budget efficiency, and zero error issues.
  • Content creation involves writing/guiding SEO content for blogs, trend articles, product descriptions, and collection pages.
  • Backlink strategy focuses on planning and executing white-hat link-building campaigns, targeting fashion and e-commerce publications.
  • SEO reporting requires tracking and analyzing performance using Google Search Console, Analytics, SEMrush, Ahrefs, and Shopify Analytics.
  • Competitive intelligence involves monitoring competitor brands, SERP shifts, and emerging SEO trends in the fashion space.

Key Requirements:
  • At least 2 years of experience in digital marketing, preferably in D2C e-commerce and fashion/apparel verticals.
  • A strong working knowledge of Shopify SEO and ecosystem apps.
  • Proven experience with hyperlocal SEO, AEO, and GEO targeting.
  • Demonstrated ability to craft SEO-optimized product titles and content that drives conversions.
  • Proficiency in digital marketing tools like SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Search Console.
  • An understanding of HTML/CSS/JavaScript basics for technical SEO purposes.
  • A strong command over keyword strategy, content planning, and SEO trend adaptation.
  • Excellent communication and analytical skills.

What We Offer:
  • A competitive salary package with opportunities for growth.
  • The chance to work directly with the core marketing and brand team.
  • A collaborative, young, and creative work environment.
  • Generous employee discounts on our platform.

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