
Executive Director of Demand Generation
3 days ago
Drive Growth Through Demand Generation
Achieve strategic leadership and tactical execution in demand generation and growth marketing.
Lead the development of a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and account-based motions.
- Demand Generation Leadership
- Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
- Develop and implement multi-channel campaigns to drive pipeline growth through digital and offline channels.
- GenAI-Driven Marketing
- Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
- Automate segmentation/personalization across lifecycle and account-based marketing.
- Full-Funnel Optimization
- Continuously optimize funnel performance using data, feedback, and experimentation.
- Run A/B and multivariate testing, cohort analysis, and UX diagnostics.
- ABM & Cross-Functional Programs
- Plan and execute ABM campaigns with partners, sales, and BDRs.
- Deliver personalized programs for multiple buyer personas within a decision committee.
About This Role
This is an opportunity to lead demand generation and growth marketing efforts in a fast-paced environment.
Work closely with cross-functional teams to drive business results and achieve strategic objectives.
Requirements
- Experience marketing enterprise software as a service in regulated industries.
- Deep familiarity with the Salesforce ecosystem.
- 5-8+ years of B2B software experience in demand generation and growth marketing.
- Proven expertise with generative AI tools in marketing contexts.
- Demonstrated success driving pipeline and exceeding KPI-based goals.
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