Executive Director of Demand Generation

3 days ago


Vadodara, Gujarat, India beBeeDemand Full time ₹ 1,20,00,000 - ₹ 1,40,00,000

Drive Growth Through Demand Generation

Achieve strategic leadership and tactical execution in demand generation and growth marketing.

Lead the development of a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and account-based motions.

  • Demand Generation Leadership
  • Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Develop and implement multi-channel campaigns to drive pipeline growth through digital and offline channels.
  • GenAI-Driven Marketing
  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and account-based marketing.
  • Full-Funnel Optimization
  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.
  • ABM & Cross-Functional Programs
  • Plan and execute ABM campaigns with partners, sales, and BDRs.
  • Deliver personalized programs for multiple buyer personas within a decision committee.

About This Role

This is an opportunity to lead demand generation and growth marketing efforts in a fast-paced environment.

Work closely with cross-functional teams to drive business results and achieve strategic objectives.

Requirements

  • Experience marketing enterprise software as a service in regulated industries.
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B software experience in demand generation and growth marketing.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.


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