Brand Strategist
3 days ago
At The Wellness Shop, we're seeking a skilled Brand Manager to lead our branding and social media initiatives. As a seasoned professional with a strong background in branding, social media management, and luxury wellness, you'll be responsible for elevating our brand to the next level.
About Us:
The Wellness Shop is a leading clean beauty brand dedicated to providing high-quality products that promote wellness and natural beauty. With a focus on clean ingredients and sustainability, we aim to empower individuals to embrace a healthier lifestyle.
Position Overview:
We're looking for an experienced Brand Manager to join our team. Your primary responsibility will be to develop and implement comprehensive brand strategies to strengthen brand identity and awareness. You'll work closely with our marketing team to create engaging content for social media platforms, website, and other marketing materials.
Responsibilities:
- Develop and implement comprehensive brand strategies to strengthen brand identity and awareness
- Lead the development of brand guidelines, ensuring consistency across all marketing channels
- Manage all aspects of social media presence, including content creation, posting schedules, and community engagement
- Collaborate with the marketing team to develop engaging content for social media platforms, website, and other marketing materials
- Monitor and analyze social media performance metrics and provide insights and recommendations for optimization
- Oversight the planning and execution of brand campaigns, promotions, and events
- Conduct market research and competitive analysis to identify trends and opportunities for brand growth
- Manage relationships with external partners, agencies, and influencers to amplify brand reach and visibility
- Lead the rebranding efforts, if necessary, and ensure a smooth transition to the new brand identity
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field required; Master's degree preferred
- Minimum of 5 years of experience in brand management, preferably in the beauty or wellness industry
- Proven track record of successfully managing and growing brands, including experience with luxury wellness brands
- Strong understanding of branding principles and strategies, with the ability to translate brand vision into actionable plans
- Expertise in social media management across various platforms, including Instagram, Facebook, Twitter, and LinkedIn
- Excellent communication and storytelling skills, with the ability to craft compelling brand narratives
- Creative thinker with a keen eye for design and aesthetics
- Analytical mindset with the ability to interpret data and derive actionable insights
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
Benefits:
- Competitive salary of ₹8-10 LPA (₹800,000 - ₹1,000,000 per annum)
- Dynamic and collaborative work environment with opportunities for professional growth and development
- Opportunity to work with a leading clean beauty brand dedicated to promoting wellness and natural beauty
About Our Team:
We're a passionate team dedicated to creating high-quality products that promote wellness and natural beauty. If you're a strategic thinker with a passion for branding and social media marketing, we encourage you to apply for this role.
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