Brand and Marketing Strategist

5 days ago


Jaipur, Rajasthan, India Specta Quartz Surfaces Full time

Company Overview:

The ARL Group, a leader in process manufacturing, has established a cutting-edge technology facility spread across 400,000 sq. ft. The unit adheres to global safety and environmental standards, ensuring a well-planned workspace with proper storage.

We are seeking an experienced Brand and Marketing Specialist to lead nationwide brand promotion and engagement efforts. This role involves managing Below-the-Line (BTL) activities, exhibitions, and strategic brand positioning to enhance brand visibility and customer engagement across India.

Job Summary

We require a skilled professional to plan and execute PAN India marketing initiatives, ensuring brand consistency and collaborating with regional teams for maximum impact.

Key Responsibilities:

  • Strategize, plan, and execute targeted promotions, events, and in-store activations to increase brand awareness and customer engagement.
  • Develop BTL marketing campaigns to achieve high brand impact, including partnerships, roadshows, and targeted outreach activities.
  • Organize and oversee both national and regional exhibitions, ensuring seamless execution and maximum exposure.
  • Coordinate with internal and external teams to manage logistics, vendor selection, and setup for impactful brand presentations.
  • Design and implement cohesive brand strategies across regions, aligning with the overall brand vision.
  • Monitor competitor activities and market trends to stay ahead in brand positioning and messaging.
  • Develop and manage budgets for all BTL activities, ensuring cost-effective and efficient execution.
  • Source, negotiate, and manage vendor relationships to ensure smooth operations for promotional events and activities.

Benefits:

  • Competitive salary package
  • Opportunity to work with a leading company in the quartz industry
  • Chance to make a significant impact on the company's success
  • Collaborative and supportive work environment
  • Salary: ₹25 Lakh per annum (negotiable for the right candidate)


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