Digital Content Strategist for Ethnic Wear Brand
5 days ago
Aykaa, a premier brand under ADPL, is a leader in the garment sector, renowned for its superior craftsmanship and innovative product development. As a B2C brand, Aykaa specializes in high-quality women's ethnic wear garments.
Job DescriptionWe are seeking a creative and strategic Digital Content Strategist to elevate our digital presence. This role involves crafting and executing engaging content strategies across platforms to build brand awareness and drive customer engagement. Responsibilities include content creation, managing social media calendars, overseeing paid ad campaigns, and collaborating with influencers to amplify Aykaa's unique identity.
Key Responsibilities:- Crafting and executing engaging content strategies across platforms
- Content creation and management of social media calendars
- Overseeing paid ad campaigns
- Collaborating with influencers to amplify brand identity
The ideal candidate has a keen eye for design, a strong understanding of social media trends, and experience with analytics tools to optimize performance. Essential skills include social media marketing skills, strong communication skills, experience in developing content strategies, excellent writing skills, ability to analyze social media data and trends, creativity, and innovative thinking.
- Social Media Marketing skills
- Strong communication skills
- Experience in developing content strategies
- Excellent writing skills
- Ability to analyze social media data and trends
- Creativity and innovative thinking
- Previous experience in the garment industry is a plus
The ideal candidate should have a Bachelor's degree in Marketing, Communications, or a related field. Proficiency in Canva, Procreate, Adobe Premiere Pro, Final Cut Pro, Google Trends, and Adobe Creative Cloud (Photoshop, Illustrator, InDesign) is required.
Estimated salary: ₹800,000 - ₹1,200,000 per annum, depending on experience.
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