Digital Marketing Director

4 weeks ago


Delhi, Delhi, India ETENICO RECRUITS Full time

Job Description:

We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for conceptualizing and executing comprehensive digital marketing campaigns across various channels.

Key Responsibilities:

  • Lead all acquisition efforts, including paid and organic channels, to drive brand equity and enable lead generation and conversions.
  • Manage paid campaigns across digital media platforms for lead generation.
  • Manage end-to-end lead management and funnel optimization.
  • Lead analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths, and cost of customer acquisition.
  • Oversee affiliate marketing programs.
  • Utilize Salesforce for campaign management and to drive conversion.
  • Devise and implement SEO strategies to improve search engine ranking and increase organic traffic acquisition.

Requirements:

  • 7-8 years of experience in digital marketing, preferably with a few years spent in a digital agency.
  • Strong experience in SEM, paid digital campaigns, and affiliate marketing.
  • Solid understanding of SEO best practices and experience in driving organic growth.
  • Exceptional analytical skills with experience in conversion metrics and funnel analysis.
  • Proficiency in Salesforce is an advantage.

Estimated Salary:

$120,000 - $150,000 per year.



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