Digital Marketing Director
4 weeks ago
Job Description:
We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for conceptualizing and executing comprehensive digital marketing campaigns across various channels.
Key Responsibilities:
- Lead all acquisition efforts, including paid and organic channels, to drive brand equity and enable lead generation and conversions.
- Manage paid campaigns across digital media platforms for lead generation.
- Manage end-to-end lead management and funnel optimization.
- Lead analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths, and cost of customer acquisition.
- Oversee affiliate marketing programs.
- Utilize Salesforce for campaign management and to drive conversion.
- Devise and implement SEO strategies to improve search engine ranking and increase organic traffic acquisition.
Requirements:
- 7-8 years of experience in digital marketing, preferably with a few years spent in a digital agency.
- Strong experience in SEM, paid digital campaigns, and affiliate marketing.
- Solid understanding of SEO best practices and experience in driving organic growth.
- Exceptional analytical skills with experience in conversion metrics and funnel analysis.
- Proficiency in Salesforce is an advantage.
Estimated Salary:
$120,000 - $150,000 per year.
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