Marketing Analytics Director

1 week ago


Delhi, Delhi, India Aimlay Private Limited Full time

Aimlay Private Limited is a leading company in the digital marketing space, and we're looking for a skilled Marketing Analytics Director to lead our marketing analytics function. As a Marketing Analytics Director, you will be responsible for developing and implementing marketing analytics strategies that drive business growth and ROI.

Key Responsibilities:

  • Develop and implement marketing analytics strategies that drive business growth and ROI.
  • Manage and optimize Google Ads campaigns to maximize performance and achieve marketing objectives.
  • Analyze campaign data and metrics to identify trends, insights, and areas for improvement.
  • Monitor ongoing campaigns and make real-time adjustments to optimize performance and ROI.
  • Develop and implement tracking mechanisms to measure the effectiveness of digital marketing initiatives.
  • Generate regular reports to track campaign progress, performance metrics, and key insights.
  • Manage campaign budgets effectively, ensuring optimal allocation and ROI.
  • Take ownership of the lead funnel, from lead generation to conversion, and implement strategies to maximize lead quality and quantity.
  • Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.

Requirements:

  • 5+ years of experience in digital marketing, with a focus on lead generation and web analytics.
  • Proven hands-on experience with Google Ads, including campaign setup, optimization, and performance analysis.
  • Google AdWords Certification is required.
  • Proficiency in using digital marketing tools and platforms, including but not limited to Google Ads, Google Analytics, and other relevant tools.
  • Strong analytical skills and the ability to interpret data to drive marketing decisions and optimize campaign performance.
  • Excellent communication skills, with the ability to convey complex concepts and insights to stakeholders.
  • Strong problem-solving skills and the ability to think critically and creatively.
  • Demonstrated ability to work collaboratively in a fast-paced, cross-functional environment.
  • Master's degree in marketing, Business, or a related field (preferred).

Salary: ₹1,200,000 - ₹1,500,000 per annum.



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