Media Strategy Lead

7 days ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,50,00,000

Job Title:

 Paid Media Manager

Job Summary

As a Paid Media Manager, you will be responsible for developing and executing paid media strategies to drive targeted results across multiple platforms.

Key Responsibilities

  • Develop audience targeting strategies tailored to our buyer personas through research and segmentation.
  • Create effective ad copy and collaborate with design teams on creative assets using generative AI tools.
  • Set up and maintain conversion tracking, attribution, and reporting dashboards.
  • Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI.
  • Conduct regular analysis of performance data to generate insights, optimizations, and recommendations.
  • Plan and execute landing page strategies and A/B testing for conversion rate optimization (CRO).
  • Coordinate with agencies, freelancers, or vendors as needed for media buying, creative, or analytics support.
  • Collaborate with content, design, and sales teams to align messaging, audience strategy, and funnel integration.
  • Leverage AI-powered features in ad platforms to improve campaign performance.
  • Stay current on platform updates, industry trends, competitive activity, and emerging AI tools for marketing.

Requirements

  • Excellent understanding of paid media channels and strategies.
  • Strong analytical and problem-solving skills.
  • Ability to work collaboratively with cross-functional teams.
  • Experience with AI-powered marketing tools and technologies.
  • Strong communication and project management skills.

Benefits

  • Opportunity to work on a dynamic team.
  • Professional development and growth opportunities.
  • Competitive salary and benefits package.
  • Recognition and rewards for outstanding performance.

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