Head- Media

3 days ago

Ahmedabad, Gujarat, India Michael Page Full time
Opportunity to lead the entire Traditional Media, Digital function for the firmOpportunity to be a part of a leading FMCG firm

About Our Client

The employer is a leading FMCG firm

Job Description

Provide thought leadership and guide media partners for development of annual media strategies for all brands Lead all media buying while ensuring improving media efficiencies, thereby delivering improved value for brands and improving bottomline Provide consultation and collaborate with internal teams in designing and implementing effective media strategy on traditional and digital media channels depending on brand's business objectives and strategy Build media strategies, channel mixes and other variables for improving efficiencies & effectiveness of plans. Market Intelligence & Rapport Leverage  Lead collaboration with eCom team on integrating relevant digital marketing campaigns to drive sales and performance marketing Ensure execution of monthly plans based on current brand activity evaluations, competitive analysis, market share tracks & and in an evolving media space Monthly/Quarterly review of media input vs. output Consolidate, build internal knowledge repository / disseminate key functional skills to brand teams as the CoE Manage Promotional Events, and support Employer Branding initiatives

The Successful Applicant

A successful Head - Media & Digital should have:

Minimum 13+ years of relevant industry experienceCandidates from a media agency with 15+ years of experience; ORA mix of media and corporate experience (only corporate experience will not be considered) in FMCG, Consumer Goods, D2C firms

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