
Head- Media
2 weeks ago
About Our Client
The employer is a leading FMCG firm
Job Description
Provide thought leadership and guide media partners for development of annual media strategies for all brands Lead all media buying while ensuring improving media efficiencies, thereby delivering improved value for brands and improving bottomline Provide consultation and collaborate with internal teams in designing and implementing effective media strategy on traditional and digital media channels depending on brand's business objectives and strategy Build media strategies, channel mixes and other variables for improving efficiencies & effectiveness of plans. Market Intelligence & Rapport Leverage Lead collaboration with eCom team on integrating relevant digital marketing campaigns to drive sales and performance marketing Ensure execution of monthly plans based on current brand activity evaluations, competitive analysis, market share tracks & and in an evolving media space Monthly/Quarterly review of media input vs. output Consolidate, build internal knowledge repository / disseminate key functional skills to brand teams as the CoE Manage Promotional Events, and support Employer Branding initiativesThe Successful Applicant
A successful Head - Media & Digital should have:
Minimum 13+ years of relevant industry experienceCandidates from a media agency with 15+ years of experience; ORA mix of media and corporate experience (only corporate experience will not be considered) in FMCG, Consumer Goods, D2C firms-
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