Head of Brand Marketing and Content

2 days ago

Ahmedabad, India Vodafone Idea Limited Full time
Role Circle Marketing Head

Designing and executing Marketing strategy for the circle whilst complying with agreed budget, timescales and agreed policy guidelines with all regulatory

The incumbent will be responsible to develop and plan marketing strategies to enhance the competitive position
The primary focus will be to increase the revenues by adding more Quality RES and extracting more from the existing base.
Drive a healthy revenue Mix from Voice Usage, Roaming, Data and VAS.
Base Management would include delivering on CDI and brand salience.
Aligning all suppliers partners like advertising agency, media house, PR agency, outdoor agency, content providers, market research etc towards a common goal and facilitating deliveries from them as per contractual agreements.
The role holder would set goals and targets for all revenue Verticals U&R, VAS, Data, Roaming in consultation with the S&M Head, and will monitor the performance of the team on a regular basis.
The incumbent would need to establish and maintain relationships with peers in the circle from Sales, Enterprise Business, Customer Service, Finance, Network and IN, Technical & IT, as well as, regional and corporate members from the corporate office.
She would be required to analyze and provide solutions on various matters pertaining to revenue from operation and consumer insights via research, call center and in house data mining.

Core Competencies, Knowledge, Experience
~10-15 years of experience out of which at least 3-4 years should be as a product head/marketing head for a reputed organization.
~ A proven track record in meeting revenue targets, preferably in a variety of situations so as to be able to draw upon a breadth of experience when making decisions and analyzing plans
~ MBA from a reputed Institute.
~

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