Head - Marketing & Branding

1 week ago

Ahmedabad, India Adani Enterprises Limited Full time

We are looking for a dynamic and experienced Head of Marketing & Branding with a strong background in the Education Technology industry to join our team in Ahmedabad. The ideal candidate will have at least 15 years of experience in Marketing & Branding, specifically within the EdTech sector. As the Head of Marketing & Branding, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.

Responsibilities

  • Develop and implement comprehensive marketing strategies to enhance brand positioning and drive customer engagement
  • Lead and manage all aspects of marketing campaigns, including ATL, BTL, and digital marketing initiatives
  • Collaborate with cross-functional teams to ensure alignment of marketing activities with business objectives
  • Analyze market trends and competitive landscape to identify opportunities for growth
  • Drive performance marketing efforts to optimize customer acquisition and retention
  • Oversee the development of marketing collateral and promotional materials
  • Monitor and report on marketing campaign performance, ROI, and KPIs
  • Manage a team of marketing professionals, providing guidance, mentorship, and support
  • Stay abreast of industry best practices and emerging trends in EdTech marketing

Qualifications

  • Bachelor's degree in marketing, Business Administration, or related field
  • Master's degree in marketing or MBA preferred

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