Branding & Content Specialist

8 hours ago


Ahmedabad, Gujarat, India Openxcell Technolabs Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Define and maintain the brand tone, voice, and messaging across all digital platforms.
  • Plan, create and curate content for social, campaigns, blogs, and community posts.
  • Collaborate with the design team to create visual templates, assets, and brand guidelines that are reusable and scalable.
  • Plan and execute content for new game launches, seasonal events, and promotions.
  • Work with product and marketing teams to align content with business goals and campaigns.
  • Track trends, memes, and conversations that resonate with Gen Z and gaming communities, and adapt them to Minibets brand style.
  • Ensure brand consistency and positioning across all communication.

Preferred candidate profile

  • Degree in Mass Communication, Media Studies, Marketing, or related field.
  • Strong grasp of brand storytelling, positioning, and digital communication.
  • Excellent copywriting and content creation skills.
  • Ability to translate gaming culture into creative campaigns and messaging.
  • Hands-on experience working with design teams and creatives.
  • Ability to plan content calendars, work under deadlines, and manage multiple projects.
  • High energy, proactive, and passionate about gaming and digital culture.

Preferred Skills

  • Experience in gaming, crypto, or online entertainment industries.
  • Knowledge of design tools (Figma/Canva familiarity is a plus).
  • Exposure to social media community building (Discord, Telegram, Reddit).
  • Prior experience in brand strategy or campaign ideation.


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