Product Development Strategist

1 day ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Our team is seeking a skilled Product Development Strategist to lead the development and implementation of marketing strategies that drive brand visibility and market share.

About Us:

We have been developing and manufacturing affordable medicines for patients around the world over the past seven decades.

Key Responsibilities:

  • Develop and implement marketing strategies to maximize brand presence in the market.
  • Identify new opportunities by analyzing competitor landscapes for potential product launches and line extensions.
  • Design and manage the marketing mix, positioning, and product differentiation strategies.
  • Prepare visual aids, promotional inputs, and campaign materials aligned with brand requirements.
  • Conduct training sessions for field personnel to ensure effective implementation of strategies.
  • Monitor and analyze market trends, growth opportunities, and competitor activities.
  • Manage the brand lifecycle and ensure strong evolution indices for profitability.
  • Plan and execute customer segmentation & CRM activities for key customer development.
  • Coordinate with production & supply chain teams to ensure product availability.
  • Evaluate the effectiveness of marketing strategies through feedback, ROI analysis, and field visits.
  • Handle product inquiries, complaints, and customer communication in collaboration with cross-functional teams.

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