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Product Management Professional

1 month ago

Mumbai, Maharashtra, India Ipca Laboratories Limited, Kandivali Full time

Ipca Laboratories Limited, Kandivali seeks a Product Executive to lead the Ophthalmology business unit.

The successful candidate will be responsible for developing marketing strategies, analyzing market trends, and strengthening the brand image.

Key responsibilities include formulating brand plans, managing queries, and reviewing brand performance.

The ideal candidate will have good communication and marketing skills, as well as analytical skills and knowledge of pharma current affairs.

  • Develop marketing strategies for product positioning
  • Prepare marketing inputs
  • Analyze and interpret market trends, fine tune marketing strategies and strengthen brand image
  • Constantly update knowledge on new developments of products and assigned therapies
  • Competitor analysis & information
  • Formulate Brand Plans for assigned brands
  • Get the plan executed through constant follow-up
  • Manage queries related to the brand or therapy area assigned
  • Prepare sales forecast & brand plan
  • Prepare Activity/Input planning
  • Co-coordination with concerned departments to ensure timely procurement of quality products and promotional inputs
  • Review the brand performance