Marketing and Demand Generation Leader

1 day ago

Rajkot, Gujarat, India beBeeLeadership Full time ₹ 1,80,00,000 - ₹ 2,00,00,000
Job Overview

The Director of Marketing and Demand Generation plays a pivotal role in spearheading the development and execution of a comprehensive global marketing strategy. This high-impact leadership position is responsible for accelerating pipeline generation, enhancing brand visibility, and positioning our organization as a market leader in contingent workforce management and talent technology.

Key Responsibilities
  • Develop and execute a strategic marketing plan to drive brand awareness, lead generation, and customer engagement across multiple channels.
  • Position our organization as a premier solution in the market by leveraging thought leadership, content marketing, PR, and digital campaigns.
  • Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US, EU, and APAC.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
  • Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.
  • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish our organization as a trusted authority in workforce solutions.
  • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
  • Develop and execute conference, event, and sponsorship strategies to position our organization at the forefront of HR Tech and contingent workforce events.
  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  • Develop co-marketing initiatives with ecosystem partners to expand market reach.
  • Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.
  • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
  • Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
  • Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

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