Digital Media Strategist for PepsiCo
2 weeks ago
This is an exciting opportunity to join PepsiCo as a Digital Media Strategist, responsible for supporting the digital marketing agenda across India, Nepal, Bangladesh, and Sri Lanka.
Key Responsibilities:- Create and execute digital media plans that drive business growth and improve market share.
- Collaborate with internal stakeholders to develop 100% creative compliant media deliveries.
- Work closely with agency teams to deliver digital campaigns and own campaign reporting.
- Manage data delivery for media effectiveness evaluations, including ROI Engine.
- Contribute to India's 1st Party data Agenda by working with cross-functional teams.
- Measure and report the performance of digital marketing campaigns against goals (Return on Investment and Key Performance Indicators).
- Manage monthly spend trackers and provide actionable insights to improve digital marketing efforts.
- Stay up-to-date with industry trends, market updates, and best practices.
To be successful in this role, you should have a strong understanding of digital media planning, analytics, and reporting. You should also possess excellent communication and interpersonal skills, with the ability to work independently and collaboratively within a team.
We offer a competitive salary range of $80,000 - $110,000 per annum, based on experience and qualifications.
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