Digital Media Strategist for PepsiCo

2 weeks ago


Gurgaon, Haryana, India PepsiCo Full time
Overview

This is an exciting opportunity to join PepsiCo as a Digital Media Strategist, responsible for supporting the digital marketing agenda across India, Nepal, Bangladesh, and Sri Lanka.

Key Responsibilities:
  • Create and execute digital media plans that drive business growth and improve market share.
  • Collaborate with internal stakeholders to develop 100% creative compliant media deliveries.
  • Work closely with agency teams to deliver digital campaigns and own campaign reporting.
  • Manage data delivery for media effectiveness evaluations, including ROI Engine.
  • Contribute to India's 1st Party data Agenda by working with cross-functional teams.
Analytics and Reporting:
  • Measure and report the performance of digital marketing campaigns against goals (Return on Investment and Key Performance Indicators).
  • Manage monthly spend trackers and provide actionable insights to improve digital marketing efforts.
  • Stay up-to-date with industry trends, market updates, and best practices.
Requirements:

To be successful in this role, you should have a strong understanding of digital media planning, analytics, and reporting. You should also possess excellent communication and interpersonal skills, with the ability to work independently and collaboratively within a team.

We offer a competitive salary range of $80,000 - $110,000 per annum, based on experience and qualifications.



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