Digital Media Strategist for Asia-Pacific Markets
2 days ago
This role will support the new as well as ongoing digital marketing agenda for PepsiCo in India, Nepal, Bangladesh, and Sri Lanka.
PepsiCo has been on a rapid growth trajectory on Digital. The successful candidate will manage and own the execution of campaigns across various digital channels, including social media, search engines, and display advertising.
This role will be part of the PO1 Media and Marketing team working across Foods and Beverages and contribute to India's growth story on Digital.
Key Responsibilities:- Support Digital Acceleration by developing digital media plans for India, Foods and Beverages, along with Nepal, Bangladesh, and Sri Lanka.
- Interface with media agencies on initiatives, providing inputs on campaign design, performance trends, and evaluation.
- Collaborate with internal stakeholders to drive 100% CreativeX-compliant media deliveries.
- Engage with agency teams on day-to-day basis for all digital campaign deliveries and own campaign reporting.
- Work together with teams to ensure media deliverables are met and aligned with overall marketing goals/objectives.
- Support in building digital annual operating plans in line with brand plans and KPIs.
- Manage internal as well as external digital media audits on an annual basis.
- Collaborate with vendor partners/publishers to evaluate new properties/platforms, first-time executions/betas, and alphas.
- Manage data delivery for media effectiveness evaluations (supported by Insights); including ROI Engine.
- Work with multiple cross-functional teams to help with India's 1st Party data Agenda.
- Measure, report the performance of digital marketing campaigns while assessing against Goals (Return on Investment and Key Performance Indicators).
- Manage monthly spend trackers.
- Provide actionable insights and recommendations to improve digital marketing efforts.
- Stay up-to-date with industry trends, market updates, and best practices.
- Bachelors/Masters in Marketing or any field.
- Working knowledge on tools like DV360, AdWords, TTD, Meta Insights, GA, Negotiation skills to strike publisher deals, MS Excel, PowerPoint. Working knowledge on CDP tool is a plus.
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